Introducing the EDGE campaign for Ahly United Bank! Our team has worked tirelessly to create a visually stunning and impactful campaign that promotes the bank's credit card offering with zero interest. We've carefully crafted a strong film, typography, and photography that come together in a beautiful art direction that truly sets this campaign apart. Our messaging is clear and concise, communicating the benefits of zero interest and the value of this credit card to potential customers. We're excited to showcase this successful project on Behance and invite you to take a closer look at all the elements that make the EDGE campaign so powerful.

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