The Coffee Address | A Place That Brings Us Together
Concept Overview Coffee is more than a beverage. It is a shared ritual, a reason to pause, and a space to connect. Coffee Address embraces this cultural and emotional role by presenting itself as the meeting point for all where people come together over something warm, familiar, and meaningful. The Idea The campaign is built on the phrase "عنوان يجمعنا" which means "A place that brings us together." The visual shows multiple hands from different people raising coffee cups. Each hand represents a unique story, yet all are gathered in one frame united by one destination. The design celebrates diversity and togetherness through one shared cup.
